The Importance of Quality Over Quantity

Quality over quantity - it's a simple concept taught to us throughout our formative years - but it's one that fits like a square peg in a round hole in today's corporate environment. The reason that it's so hard to emphasize quality over quantity is simple - our foreign trade businesses are established to make money as quickly as possible and at the highest possible margins. Crafting single high quality products tends to be expensive and time consuming, and must be sold at much higher, less attractive prices to the average consumer in order to be profitable. 
However, business managers shouldn't entirely overlook the importance of quality over quantity. Modern consumers are likely to scout out opinions online before purchasing goods - wouldn't you rather that they be greeted by a stream of favorable comments as opposed to a flood of angry ones?
Let's take a look at a few examples where quality over quantity has prevailed. In the auto industry, BMW's business model of selling well-crafted luxury cars in tiers has become a standard for companies wishing to emphasize product quality. BMW offers its flagship vehicles in three flavors - the compact 3 series, the mid-size 5-series and luxury 7-series - all aimed at different markets. In addition, it sells sporty Mini hatchbacks as well as the ultra-luxurious Rolls-Royce in order to appeal to the lower and higher ends of the pricing spectrum, respectively. BMW's clear separation of its tiers, all while retaining an aura of overall luxury, was the inspiration for Steve Jobs when he returned to Apple in the late 1990s. At Apple, Jobs mimicked BMW's tiered pricing system with his computer and iPod lines. BMW and Apple are shining examples that offering a quality product on multiple pricing levels can attract the maximize amount of customers at premium prices.

Quality over quantity - it's an age old lesson that too many of us choose to ignore. Although sacrificing the former for the latter may grant you a few short-term profits, you'll quickly run out of steam when customers fail to come back. Favoring quality over quantity will increase your company's reputation and increase product loyalty, which will keep your business sustainable in the long run. Sellersunion Online should also adhere to this principle.