Why is there no world-famous water cup brand in China?

China is obviously the world's largest producer of water bottles, but none of the world's well-known brands of water bottles comes from China.

When mentioning the brand of water bottles, many people first think of foreign brands such as Zojirushi, Thermos, Tiger, Stanley, etc., but they don’t know that China is the world’s largest producer of water bottles, with an annual output of more than 800 million water bottles.

 In Yongkang, Zhejiang alone, there are more than 300 thermos cup manufacturers and more than 60,000 related employees.

But what makes people feel helpless is that so many china water bottle manufacturers are all OEMs for people. How low is the OEM's profit? A water bottle of an international brand can sell for several hundred yuan, but the commission for the OEM is only about 5 yuan, not even a fraction of the water bottle.

In fact, looking around the world, the Chinese are the favorites to drink hot water, so not only are most water bottles made in China, but most of the consumers of water bottles are also Chinese. It is equivalent to foreign capital launching a brand, and then taking away the bulk of the profits of the water bottle.

Is there any special technology in the water bottle that China cannot master? Obviously not. It's just that Chinese companies have neglected the cultivation of brands.

In fact, not only water bottles, but also in the field of tea. China is a famous tea-producing country and has a long history of tea-drinking culture, but the most famous tea brand in the world is Lipton. This cannot but be said to be a kind of sadness.

Therefore, in addition to developing core technologies, it is also critical to cultivate a strong brand. Only a two-pronged approach can make China's manufacturing truly strong.